Schools Insurance Group

In 2022, I undertook a significant rebranding project for Schools Insurance Group (SIG), a school insurance provider based in Auburn, California. What started as a simple exercise in creating brand guidelines quickly evolved into a comprehensive brand refresh, which I spearheaded independently. The project encompassed redesigning the logo, developing print materials, refining the brand strategy, and most importantly, creating a new website.

For SIG, the website was paramount. They prioritized accessibility and straightforward functionality over elaborate aesthetics. I meticulously considered not only the needs of the site's visitors but also the staff members who might not be technologically adept. The goal was to ensure the website ran smoothly without any hitches—a sentiment that brought a touch of humor to the project!

Throughout the process, SIG was actively engaged and supportive, making them one of my most gratifying clients to date. Their collaboration and openness allowed us to achieve a rebrand that was not only visually appealing but also highly functional and user-friendly, ultimately exceeding their expectations. Working with SIG was truly a rewarding experience that showcased the power of collaboration in achieving outstanding results.

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