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Soulead

Welcome to Soulead, where sustainability meets minimal style. Inspired by a journey through the Graphic Design Mastery course led by Lindsey Marsh, Soulead was born from a desire to merge creativity with purpose. As the brainchild of a passion project, Soulead embodies the essence of eco-consciousness, vegan ethics, and minimalist aesthetics.

Crafted from a self-designed brief, Soulead's mission is to carve a niche in the realm of outdoor apparel, championing sustainable practices while embracing a distinctly feminine touch. With a vision to expand into a holistic range of eco-friendly products, Soulead stands as a testament to empowerment and environmental stewardship.

Driven by a commitment to innovation, Soulead's design ethos reflects a harmonious blend of clean lines, soft earth tones, and captivating typography, evoking a sense of timeless allure. As the course unfolds, I'll start to delve deeper into the realm of three-dimensional product designs , using Adobe Dimension. This project (and course) are too exciting...stay tuned!!

Year
2024
Client
Personal Project
Type
Branding Identity | Strategy
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About me

I'm a driven creative hailing from Atlanta, where I thrive on bringing brands to life through meticulously crafted identities, seamless UI/UX experiences, and captivating web designs.

With a passion for aesthetics and a keen eye for detail,
I immerse myself in every project, ensuring that each element not only resonates with the audience but also tells a compelling story. Whether it's shaping the visual identity of a startup or revamping the digital presence of an established brand, I bring dedication, innovation, and a lot of fun to every project.

Kale&Flax - A Human-Centered Design Agency

Designer
2022 - Now

Freelance

Brand Designer & Webflow Developer
2020 - Now

EnrichHER

Brand Manager
2021-2022
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