Everyhome

I had the rewarding opportunity in 2024 to work on the "Everyhome" project, with Metro Housing Coalition Louisville, an organization dedicated to advocating for affordable housing and energy solutions for low-income residents in Louisville.

For this project, my creative strategy began with the naming of "Everyhome" itself—a name that conveys inclusivity and the fundamental importance of having a secure and comfortable home for every individual. In developing the brand strategy, I focused on conveying warmth, reliability, and accessibility. The color palette and typography were chosen to evoke a sense of optimism.

The website design was integral to the project, serving as a platform to inform, engage, and empower the community. Together, these elements formed a cohesive and impactful brand identity for Everyhome, aligning with its mission to create positive change and ensure housing security for all Louisville residents.