Kyndly Benefits

Working with a company that is fully concentrated on making a difference to is always gratifying. Louisville-based startup Kyndly Benefits, previously known as Arrow Health, is committed to ensuring healthcare is accessible to all.

During the rebranding process, their person-focused mission became clear, leading us to decide on renaming as the right path forward. My goal was to establish an approachable brand solution that amplifies the human-centeredness of healthcare accessibility.

Through an extensive renaming and market research process, the design team developed a custom identity that reinforces the simplicity of the organization's goal - to make healthcare accessibility easier.